What happens when you have 3000 stores, 100 print vendors, and hundreds of media programs running simultaneously while dot com's are turning every vendor and employee upside down with change?
An opportunity to build consensus through common digital workflows and the emergence of the 'digital job jacket'. Over 9 months, Starbucks moved from paper and phone communication to common procurement, file, communication and pricing schemas that redefined the thinking for managing print in a digital world.